Thursday, January 11, 2007


WHAT IS LOGISTICAL PACKAGING?

From a logistics perspective, the function of packaging is to organize, protect and identify products and materials. Industrial users of packaging strive to gain efficiency and effectiveness of logistics operations.

While the marketing function serves to provide the customers with information about the product and promotes the product through the use of colour and shape.

Logistical packaging involves product identification, ease of handling, efficient use of storage facilities and transportation vehicles, product protection and environmental friendly.



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